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The Center for Agricultural & Food Industrial Organization (CAFIO) has recently launched a program in Interactive CyberReach. Named “ASK CAFIO” and sponsored by a small grant from the Nebraska Rural Initiative, the program’s objective is to provide two-way communication between academic researchers and the public. Researchers provide research-based answers to questions about the economics of competition in the agricultural and food marketing chain, and in return receive feedback from the public about important and potentially researchable issues. The targeted users are journalists, policy makers, farmers and ranchers, business people, students and anybody with access to the World Wide Web who has an interest in what research, published in refereed scientific journals, has to say about competitive issues in the food industry.