Bureau of Business Research

 

Date of this Version

12-1-2017

Document Type

Article

Citation

Prepared by the UNL College of Business, Bureau of Business Research

Comments

Copyright 2017 Eric Thompson, Bureau of Business Research

Abstract

Consumer and business confidence surged in Nebraska during November. The Consumer Confidence Index – Nebraska (CCI-N) rose to 106.2 in November from 95.1 in October. The November value is well above the neutral level of 100.0. Likewise, the Business Confidence Index – Nebraska (BCI-N) rose from 102.7 in October to 114.1 in November, which is also well above the neutral value of 100.0. When asked about the most important issue facing their business, customer demand was mentioned by 32 percent of respondents. Nearly as many businesses mentioned workforce issues. In particular, the availability and quality of labor was mentioned as the most important issue by 28 percent of November respondents. Households reported a variety of financial concerns with 56 percent choosing the cost of living including health care costs, taxes, major expenses (furniture, appliances, automobiles) and the general cost of living. During November, another twelve percent of households reported that their primary financial issue was a low annual income.