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Personalization has become a popular solution to today’s Ecomerce challenges. Various personalization techniques have been researched and marketed. But, one technique may not suit all businesses. What is required is a mechanism to enable different policies based possibly on different personalization techniques. The Ebroker architecture presented here provides a mechanism to enable different policies with minimal effort. We present here the various components of the architecture as well as the features that the architecture provides. The details of a prototype design and implementation are also discussed.