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The title of this session asks us to address what our clientele want, but I think we first need to address a more basic issue—who are our clientele, or at least who might they be in the future? We've given this a lot of thought in Texas in the past year or so, as we find that we have one of the most rapidly growing and changing states in the nation. In my position as department head in Texas, it is imperative that I be aware of those changes, and that I provide leadership as to how our extension program adapts to that change. When I wear my North American University Fish and Wildlife Programs president hat, I find my perspective changes to those of national issues, such as our changing demographics, public attitudes towards higher education and extension, and the ever-changing structure and influence of our national governmental institutions.