Great Plains Studies, Center for
Title
Underlying Causes and Implications of Nebraska Retail Trade Patterns
Document Type
Article
Date of this Version
Spring 2006
Abstract
Declining retail trade in rural America is a concern for rural residents, their leaders, and rural development professionals. This cross-sectional study presents a framework for understanding relationships between changes in retail trade and rural population declines. The study uses county trade pull factors as a benchmark for retail trade in Nebraska and develops a theoretical and a statistical model to explain changes in this measure. The model suggests that retail trade in a given county is a function of the customer base, the buying power of those customers, and the quality of the retail environment.
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Comments
Published in Great Plains Research 16:1 (Spring 2006). Copyright © 2006 The Center for Great Plains Studies, University of Nebraska – Lincoln. Used by permission.