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Great elevator pitches are created to sell something in 30 seconds or less (the time it takes to go from the first floor to the top of the building in an elevator). Think broadly about how a great pitch can help you. Great pitches can be used to market or sell anything from yourself as an individual to your business or community. Great pitches are clear and compelling. They make memorable impressions of whatever you are pitching and create a foundation for building relationships, clients, sales and investments!