Date of this Version
Academy of Management Review, 1984, Vol. 9, No. 1, pp. 27-36.
This paper is in answer to the call for new, innovative perspectives and methodologies for organizational research. Although the approach here falls within the subjective/idiographic/qualitative/insider set of methodologies rather than the objective/nomothetic/quantitative/outsider set, there is the potential to bridge the gap between the two sets. Coming largely from anthropology, the emic perspective is explained; the specific steps for ethnoscience analyses are summarized; and examples and implications are given.