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Over the past couple of decades, the beef cattle industry has become a confusing place to exist. Messages have been conveyed to producers at a fast and furious pace. This would not be a problem if these messages were consistent and if they were compatible with each other, yet this is far from the real situation. Daryl Tatum has been known to occasionally coin the term to describe confusion as “someone being lost in his/her own fog”. Unfortunately, this verbage very accurately describes the beef cattle production environment of the 1990s.