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Why is efficiency so important to the beef industry? "Efficiency impacts unit cost of production, thereby having the potential to increase beef's competitiveness in both the domestic and global marketplace, to improve industry profitability, and to enhance long-term sustainability of the industry." (Ritchie, 2001). In simple terms, from a producer’s standpoint, efficiency can make you more money by lowering costs, increasing returns, or both. But, only if measured, interpreted and implemented correctly.