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It is generally acknowledged that reproductive parameters are the most important components of a profitable beef operation. Research in beef cattle reproduction has led to a number of management strategies, each of which could improve efficiency of production and profitability. However, to make good decisions regarding applicability of these strategies to a specific operation requires a thorough cost:benefit:feasability analysis. Whether a strategy is appropriate for a given enterprise will be determined by the goals of the owner/manager and the human, animal, land and fiscal resources available. The following are a few of the most important considerations when making decisions regarding management of the reproductive process on a ranch.