Agricultural Economics Department

 

Cornhusker Economics

Date of this Version

12-4-2024

Document Type

Newsletter Issue

Citation

Cornhusker Economics, December 4, 2024

Agrcultural Economics, University of Nebraska-Lincoln

Abstract

Place branding can distinguish one community from another. In a landscape of locations that provide the same amenities, environments, and opportunities, branding can help a community “stand out.” However, what is usually missing is a place brand developed in association with the community’s history, values, social connections, and organization associations that have evolved.

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