Agricultural Economics Department


Date of this Version

September 2005


Published in Cornhusker Economics, 09/21/2005. Produced by the Cooperative Extension, Institute of Agriculture and Natural Resources, Department of Agricultural Economics, University of Nebraska–Lincoln.


Every year, about this time of year it seems that someone asks me to speak about cull cow marketing. The date they want me to speak is generally the week before Thanksgiving. The problem with that talk then, is I am always a couple of months late with my advice. So I am getting my advice out early, or perhaps I should say on time, this year. Cull cow sales likely account for 20-25 percent of gross revenue on most cow-calf ranches. It is therefore worth considering different cull cow marketing strategies.