Agricultural Economics Department


Date of this Version



Cornhusker Economics (November 7, 2012)


Published by University of Nebraska–Lincoln Extension, Institute of Agriculture & Natural Resources, Department of Agricultural Economics. Copyright © [2012] Board of Regents, University of Nebraska.


Coaching is emerging as a tool that can be used to achieve sustainable personal, organizational and business innovation. Both the need and demand for good coaching is increasing. The 2012 International Coach Federation Global Study estimates the number of professional coaches to be around 47,500. These coaches generate approximately two billion dollars in annual revenue. Organizational investments in coaching are reported to be around 1.5 billion dollars, and the gift of a life coach was one of the most popular gifting ideas in the fall of 2006 (Bennet and Wayne Bush, 2009). Coaches and coaching programs exist for almost every area of personal development or need. Countless coaching niches and programs are available (Table 1), and more are being created as the profession continues to evolve.