Agricultural Economics Department


Date of this Version


Document Type

News Article


Farm and Ranch Management News (April 30, 2020).

Also available at

DOI: 10.13014/frm00005.


Copyright 2020, the authors. Used by permission.


First paragraph:

Let’s state the obvious: this isn’t a typical year and we all know it. For farmers, it is a survival year. Why? And what might be done to make it through to the other side of the COVID-19 pandemic? This article will discuss how to build a marketing strategy to assure that the farm continues to the next crop year.


This year is shaping up to be a survival year for crop producers. Crop producers need to know at what crop price they will recapture all of the cash they will spend this year. Implementing a marketing plan to ensure that takes place is a survival strategy that can keep the farm business intact with no additional debt for a better year next year.