Agricultural Economics Department


Date of this Version


Document Type

News Article


Farm and Ranch Management (December 19, 2020).

DOI: 10.32973/unl.dc.frm00031

Also available at


First paragraph:

USDA “Certified Organic” is a form of production that has received considerable public attention in the last 10 years, particularly among small, beginning and/or minority farmers. Spiking retail prices for red meat and poultry have seemingly accelerated consumer’s interest in organic locally produced products. Consumers demonstrate their desire for these products by paying premiums when purchasing meat products. Producers receive premiums by either directly marketing live animals to consumers that are custom harvested or marketing animals to meat wholesalers. The primary difference is the way premiums are captured. Producers doing custom harvesting capture the full premium whereas producers selling to meat wholesalers capture a portion of the full premium.