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Thesis (M.S.)--University of Nebraska--Lincoln, 1966. Department of Family Economics and Management.


Copyright 1966, the author. Used by permission.


The purpose of this study was to examine to what extent homemakers have awareness and knowledge of consumer aids as sources of information about products, and the possible correlation between that knowledge and a homemaker’s age, level of education and home extension club membership. Data were collected by means of a questionnaire. The sample was drawn from two groups of married homemakers: (1) homemakers participating in home extension clubs and (2) those participating in other homemaker oriented groups such as church circles and women’s clubs. The groups were then subdivided by age and education level.

The homemakers were found to be very much aware of labels, tags and seals, and nearly all of them felt that buying aids were helpful in making good shopping decisions. A statistically significant relationship is found between awareness (watching for labels) and evaluation of labels (finding labels helpful). Differences in awareness and knowledge of consumer aids were noted between extension club members and women belonging to other homemaker clubs as well as between homemakers with more than 12 years of schooling and homemakers with a lower level of education. Income is found to be the only characteristic with a statistically significant relationship to knowledge of consumer aids.

Advisor: Dorothy A. Larery.