Bureau of Business Research


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Copyright 2019 Eric Thompson, UNL Bureau of Business Research


Prepared by the UNL College of Business, Bureau of Business Research


Consumer confidence dropped sharply in Nebraska during April 2019 while business confidence remained strong. The Consumer Confidence Index – Nebraska (CCI-N) stood at 95.6 in April, below the neutral value of 100 and well below the March value of 110.0. The Business Confidence Index – Nebraska (BCI-N) stood at 107.8 in April, well above the neutral level and down slightly from 108.9 in March. When asked about the most important issue facing their business, 29 percent of respondents chose customer demand while 27 mentioned the quality and availability of labor and 19 percent mentioned competition from other businesses. Fifty-three percent of responding households listed a cost factor as their top financial concern, including taxes, health care costs, the general cost of living and major expenses (furniture, appliances, automobiles). Twenty-three percent reported that their primary financial issue was either saving or paying off debt. Six percent of households and businesses choose flooding or weather as their top concern.