Bureau of Business Research


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Prepared by the UNL College of Business Administration, Department of Economics. (A short one component report analyzing the survey results which is only one of the components in the full LEI-N report.)


Respondents to the April 2014 Survey of Nebraska Business remained positive in their outlook for sales and employment at their business. More respondents expected sales to rise (31%) than decline (18%) in the next six months. Further, more respondents expected to add (10%) than to reduce (4%) employment. Respondents also were more focused on the market challenges facing their businesses. When asked about the most important issue facing their business, 6.5 in 10 focused on core business operations issues such as customer demand, the cost of supplies, labor quality, competition, improved business practices, and credit availability. 3.5 in 10 focused on public policy issues such as taxes, the Affordable Care Act and other regulations. Respondents from the Omaha Metropolitan Area also had a positive outlook for the economy over the next six months.