Bureau of Business Research


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Prepared by the UNL College of Business Administration, Department of Economics


Respondents to the July 2014 Survey of Nebraska Business remain positive in their outlook for sales and employment at their business. More respondents expect sales to rise (29%) than decline (20%) in the next six months. Similarly, more expect to increase (13%) rather than reduce (6%) employment. These July results mark the sixth consecutive month in which Nebraska businesses held a positive outlook, although the outlook was somewhat less positive than in June. Within the state, respondents located in Southeast Nebraska were especially positive in their outlook for sales and employment, respondents from Omaha had a similar outlook as businesses in other parts of the state and respondents from Central Nebraska were less positive. When asked about the most important issue facing their business, Nebraska respondents were focused on the individual challenges facing their business. Two-thirds focused on core business operations issues such as customer demand, the cost of supplies, labor quality and availability, competition from other businesses and improved business practices. The remaining one-third named taxes, the Affordable Care Act or other regulations as the most important issue facing their business

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