Bureau of Business Research


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Prepared by the UNL College of Business Administration, Department of Economics


Summary: Respondents to the February 2014 Survey of Nebraska Business turned positive in their outlook for sales and employment at their business. More respondents expected sales to rise (28%) than decline (24%) in the next six months. Further, many more respondents expected to add employees (13%) than to reduce employees (5%). Respondents also were more focused on the market challenges facing their businesses. When asked about the most important issue facing their business, nearly 6 in 10 focused on core business issues such as customer demand, the cost of supplies, labor quality and competition while out only 4 in 10 focused on public policy issues such as taxes, the Affordable Care Act and other regulations. Respondents had been evenly split in their focus on business issues versus government policy in the January survey.

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