Bureau of Business Research


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Prepared by the UNL College of Business Administration, Department of Economics


Summary: Respondents to the November 2014 Survey of Nebraska Business maintained an optimistic outlook for sales and employment. November respondents were much more likely to expect sales to rise (29%) than fall (19%) at their business over the next six months and more likely to plan to increase employment (14%) than to reduce it (4%). Within the state, respondents from the Omaha area and Southeast Nebraska were the most optimistic, particularly about sales. Respondents from Central Nebraska were close to state averages. Respondents in Northeast Nebraska and West Nebraska had a neutral rather than optimistic outlook. When asked about the most important issue facing their business, customer demand was the top issue named by 33 percent of respondents. The second most common answer was related to labor supply. In particular, the quality and availability of labor was named as the top issue by 17 percent of respondents.

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