Bureau of Business Research


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Prepared by the UNL College of Business Administration, Department of Economics


Summary: Respondents to the January Survey of Nebraska Business were cautious in their outlook for sales and employment at their own business. More respondents expected sales to decline (29%) than rise (21%) in the next six months while slighly more expected to add employees (7%) than to reduce employees (6%). When asked about the most important issue facing their business, half of businesses named ongoing business concerns such as customer demand, competition, the costs of goods and services and labor availability and quality. But, nearly as many businesses named public policy concerns including taxes, the Affordable Care Act and other regulations.

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