Date of this Version
Prepared by the UNL College of Business Administration, Department of Economics
Respondents to the December 2014 Survey of Nebraska Business maintained an optimistic outlook for sales and employment. December respondents were much more likely to expect sales to rise (28%) than fall (14%) at their business over the next six months and more likely to plan to increase (16%) than reduce employment (4%). Within the state, optimism about employment was broadbased. However, there were differences in the sales outlook. Respondents from the Omaha area were the most optimistic about sales. Respondents from Southeast and Central Nebraska were close to state averages. Respondents from West Nebraska had a neutral sales outlook and Northeast Nebraska respondents a negative sales outlook. When asked about the most important issue facing their business, customer demand was the top issue named by 32 percent of respondents. The second most common answer was related to labor supply. In particular, the quality and availability of labor was named as the top issue by 14 percent of respondents. Regulation was named by 12 percent of respondents.