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It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.
Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Standing Out From the Competition Through Marketing."