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The Influence of Mothers on College Choice Using a Consumer Decision Framework
This research study considers college choice as a consumer decision and examines the influence of mothers in the household during the process. The research participants in the study are mothers of male students who attended a in the Midwest. This study utilized phenomenological research methodology. Initial participants for the study were identified by the instrumentation and execution of a pilot questionnaire. Participants were mothers of male students who graduated from the school in the spring of 2021 and attended their first semester of college in the fall of 2021. A total of five participants participated in the multiple interviews of the qualitative research collection. The research resulted in key findings: academic major, academic achievement, overall fit and progression are important criteria and considerations throughout the stages of the research framework and research study. Mothers influenced the college choice decision making process and supported the final decision of where their sons currently attend college.
Hynes Kamm, Jerilyn Ellen, "The Influence of Mothers on College Choice Using a Consumer Decision Framework" (2022). ETD collection for University of Nebraska - Lincoln. AAI30000245.