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A multivariate causal model of alumni giving at a midwest, public university

Xiaogeng Sun, University of Nebraska - Lincoln


Despite readily available alumni survey data housed at many alumni associations across colleges and universities, researchers have not utilized the abundant data to identify key predictors of alumni donation and the experience that triggers alumni's donation behavior. Making use of the data from a two-year alumni survey conducted at a Midwest, public university, the author developed a multivariate causal model that captures the determinants of alumni donation. Four hypotheses were tested. Three were found to be significant. Among the eleven predictor variables tested, six were found to be significant: graduation year, gender, alumni motivation, alumni experience, student experience-relationships, and student experience-extracurricular activities. ^

Subject Area

Education, Finance|Education, Administration|Education, Higher

Recommended Citation

Sun, Xiaogeng, "A multivariate causal model of alumni giving at a midwest, public university" (2005). ETD collection for University of Nebraska - Lincoln. AAI3199704.