Date of this Version
Electronic Journal of Academic and Special Librarianship (Summer 2009) 10(2). Also available at http://southernlibrarianship.icaap.org/content/v10n02/smith_r01.html.
Public programming, a frequently used outreach tool for public libraries, is far less common in academic libraries. This article examines the University of Idaho Library’s efforts to attract both university and community members with public programming, delving into detail for three specific grant-funded discussion series: one on Jewish literature, one on graphic novels, and one on jazz. Strategies for location selection, advertising, scheduling and funding are all discussed with commentary on what worked well, what didn’t, and how public programming fits into the mission of an academic library.