Date of this Version
Olander, M., Carlson, E., Boman, M., Grote, M., & Jacobitz, M. 2022. Nelnet Consulting Project. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Tasked with determining the feasibility of Nelnet entering the vehicle-to-everything (V2X) space, our group navigated the opportunities in payment processing which combined Nelnet’s current capabilities and expands into avenues which provide new sources of income. Through analysis of current market offerings and competition, discussion and interviews with Nelnet’s payment processing team, and group research into financials associated with our topic, we decided on pitching an app called “Rush” where users would deposit cash into an account that could be used for gas, convenience stores, drive-throughs, and more. This pitch was given to Nelnet on Monday, April 25, 2022.