Date of this Version
Wiles, B. D. (2019). Intuit, Inc. Strategic Audit Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Intuit has experienced steady, continual growth for an extended time, an unusual feat in software. While it undergoes its leadership transition and the threat of tax simplification, it must consider how it will maintain its legacy of success. Intuit's history and current situation are examined and various strategic alternatives are identified.