Date of this Version
Frenzel, Jared. A Strategic Audit of Garmin LTD. Undergraduate Honors Thesis. University of Nebraska-Lincoln. April 2019
Garmin is a consumer electronics company that has been designing, manufacturing, and selling GPS products since 1989. Recently, however, Garmin has experienced growth well below the market average. This report examines Garmin past and present business situation using analysis techniques such as SWOT, PEST, and Porter’s Five Forces. The information obtained from these analyses will then be used to propose a business strategy that would bring Garmin’s growth back into line with the market average.