Date of this Version
Hakim, R. 2023. United Express Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
United Express is the regional brand of United Airlines, a worldwide airline from the United States. United Express provides excellent domestic and international service from smaller airports to United Airlines hubs. With a volatile and solid industry of vast competition and operational styles, this report seeks to give an industry analysis of the regional airline industry with relation to United Express’ position. It surveys the industry using a PESTLE analysis along with Michael E. Porter’s Five Competitive Forces Model. United Express has many resources and competitive advantages which headline the advantages it boasts to be a regional airline industry leader. Finally, an examination of strategy and objectives will give way to corporate recommendation that can help propel United Express.
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