Honors Program


Document Type


Date of this Version



Herridge, S. 2023. Nintendo Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln


Copyright Stephanie Herridge 2023


Nintendo is a Japanese-based multinational company that is one of the primary competitors in the video game industry. It has smaller headquarters located in North America and Europe and continues to pursue new markets and customers. Having remained successful for over a century, Nintendo pursues unique forms of strategy to maintain relevance for current generations of consumers. This strategic audit seeks to dissect Nintendo’s long-term profitability by analyzing the company’s history, competitive resources and advantages, and the current challenges and trends in the video game industry as a whole. The tools used to explore the industry include Porter’s Five Forces and PESTEL analyses. Finally, possible challenges Nintendo may encounter are highlighted as well as recommendations for facing, and ultimately surmounting, them.