Honors Program


Document Type


Date of this Version



Baldwin, M. 2023. Contryman Associates, P.C. Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln


Copyright Macy Baldwin 2023


Contryman Associates, P.C., is a small accounting firm located in central and western Nebraska. After its founding in 1939, the firm has expanded to seven locations servicing accounting, auditing, tax, business advising, and financial planning needs. A PESTEL analysis was done to analyze the external environment. Porter’s Five Forces analysis guided the analysis industry forces. Current strategy, competitive advantages, resources of Contryman Associates, and any major issues of the firm are also discussed. This information recommends Contryman Associates to keep working to expand if possible while passing industry knowledge to future generations.