Date of this Version
Slusarski, N. 2023. KPMG U.S. Strategic Analysis. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
KPMG U.S. is a public accounting firm that provides various services, such as audit, tax, and consulting. This analysis assesses the external forces affecting KPMG utilizing a PESTEL analysis, the industry forces utilizing a Porter’s Five Forces analysis, its current strategy, competitive advantages, and the resource capabilities of the firm. Based off the assessment, this paper gives further strategic recommendations for KPMG to remain at the top of the accounting industry.