Honors Program


Document Type


Date of this Version



Hiatt, Hadley. 2023. Lululemon Athletica Inc. Backhaul Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln 2023.


Copyright Hadley Hiatt 2023


Lululemon Athletica Inc. (Lululemon) is an athletic apparel company headquartered in Canada. Lululemon targets consumers who strive to live a healthy, active lifestyle. Its business model is based on the “Power of Three x 2” focusing on three strategic pillars, product innovation, guest experience, and international expansion. This analysis seeks to understand Lululemon’s face paced growth and unique business strategy through the use of a PESTEL analysis of macro environment, Porter’s Five Forces analysis of the competitive environment of the industry, analyzing the company’s strategy, major strategic objectives, competitive advantages, resources that may lead to a sustainable competitive advantage, and major issues the company may face within the coming years.