Honors Program


Document Type


Date of this Version



Pallesen, M. 2023. John Deere Construction Equipment - Strategic Audit. Undergraduate Honors Thesis. University of Nebraska - Lincoln.


Copyright Michael Pallesen 2023


John Deere construction equipment is an operating segment of the equipment manufacturing giant John Deere Corporation. The company is considered the second largest construction equipment manufacturer in the world. This report seeks to understand the operating environment of John Deere’s construction equipment manufacturing segment, its resources, its competitive advantages, and its future challenges. This analysis uses both PESTEL and Porter’s Five Forces analyses to evaluate the external environment. Additionally, strategic recommendations and explanations are offered into how John Deere can effectively navigate the challenges facing the construction equipment manufacturing industry in the near future.