Honors Program

 

Document Type

Thesis

Date of this Version

Spring 2023

Citation

O'Hara, M. 2023. Union Pacific Strategic Audit. Undergraduate Honors Thesis. University of Nebraska Lincoln.

Comments

Copyright Maureen O'Hara 2023.

Abstract

Union Pacific is the largest domestic railroad in the United States, responsible for nearly all of the rail-based shipping in the 23 states making up the Western two-thirds of the country. The company provides a crucial link in the global supply chain. By utilizing internal and external analysis tools, this report seeks to understand how Union Pacific’s business model and strategies have led them to create and sustain competitive advantages against other big competitors in the transportation industry. The analysis utilizes tools such as PESTLE, Porter’s Five Forces, and SWOT analyses. Following the application of the analysis, strategic recommendations are offered for Union Pacific’s next steps.

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