Date of this Version
Peraino, J. (2023) Walt Disney Theme Park Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Walt Disney theme parks are a part of the Theme parks, Resorts, and Cruise line sector of The Walt Disney Company. Despite many world changes to its environment throughout the years, Disney has remained one of the leaders in the entertainment industry. This Strategic audit will use PESTEL and Porter’s Five Forces to analyze the industry as a framework to understand how Disney can remain a strong competitor in its changing environment and industry.