Honors Program


Document Type


Date of this Version

Spring 2023


Dunne, A., Patrick, M., Shank, A., Foral, E., and Rethmeier, H. A Strategic Audit of a Company in the Alcoholic Beverages Industry: Anheuser-Busch InBev. Undergraduate Honors Thesis. University of Nebraska-Lincoln. 2023.


Copyright Ava Dunne, Patrick Malec, Andrew Shank, Elizabeth Foral, and Hannah Rethmeier 2023.


This strategic audit provides a comprehensive analysis of Anheuser-Busch InBev, the world's largest brewer. The audit examines the company's business model, competitive position, financial performance, and future growth prospects. It also assesses the impact of external factors such as changing consumer preferences, government regulations, and technological innovations on the company's operations. The audit identifies key strengths and weaknesses of Anheuser-Busch InBev, as well as potential opportunities and threats in the beer industry. Based on this analysis, the audit provides recommendations for strategic actions that the company can take to enhance its competitive position, achieve sustainable growth, and mitigate potential risks. Overall, this strategic audit aims to provide valuable insights into Anheuser-Busch InBev's strategic direction and potential for long-term success in the global beer market.