Honors Program
Date of this Version
Spring 5-13-2024
Document Type
Thesis
Citation
Kinney, J. "Netflix, Inc. Strategic Audit" (2024). Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Netflix, Inc. is a large publicly traded multinational corporation within the Streaming entertainment industry. Founded in 1997, Netflix started as a mail-based DVD rental service. Soon switching from a per-rental fee model to the subscription model they still use today. In the late 2000s the company began offering the ability to stream content directly from home and have now grown to become the most successful streaming company in the world. This report will provide an overview of Netflix’s background, its position in the industry landscape, and its ability to sustain a competitive edge. Using both Porter's Five Forces and PESTEL Analysis frameworks, the paper conducts an in-depth examination of external and internal factors affecting Netflix's competitive standing. Furthermore, strategic recommendations are offered to guide Netflix's future endeavors in maintaining its leadership position in the streaming industry.
Included in
Business Administration, Management, and Operations Commons, Gifted Education Commons, Higher Education Commons, Other Education Commons
Comments
Copyright John Kinney 2024.