Journalism and Mass Communications, College of
Date of this Version
Published in Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices, ed. Tom Watson (Basingstoke: Palgrave Macmillan, 2014), pp 67–82. doi 10.1057/9781137404299.0009
This chapter traces the practice of PR from pre-independence Kenya to the 21st century. It emerges that the practice of PR is closely tied to major national events and to social, cultural, political and economic forces. PR roles as understood by the pre-independence colonial government: keeping the public informed on government development projects, assessing public opinion and advising government, endearing government to Kenyans and building the awareness of Kenya abroad have continued to modern-day Kenya.
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Copyright © 2014 Dane Kiambi.