Journalism and Mass Communications, College of


Date of this Version



Published in the Journal of Advertising Education (2006) v. 10, no. 1: 17-26. Copyright 2006, Association for Education in Journalism and Mass Communication. Used by permission.


This study addresses how a specific teaching standard set forth by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) can be measured in one of the core courses in an accredited advertising program at a large Midwestern university. Specifically, it focuses on how critical thinking skills can be improved using online peer learning in the advertising media strategy course. This study is the result of an inquiry course portfolio the author developed as a fellow of the "Peer Review of Teaching Project."