Journalism and Mass Communications, College of
Date of this Version
2004
Abstract
A book review by Frauke Hachtmann of Consumer Behavior and Culture: Consequences for Global Marketing and Advertising by Marieke de Mooij.
2004
A book review by Frauke Hachtmann of Consumer Behavior and Culture: Consequences for Global Marketing and Advertising by Marieke de Mooij.
Comments
Published in the Journal of Advertising Education (2004) v. 8, no. 2. Copyright 2004, Association for Education in Journalism and Mass Communication. Used by permission.