Journalism and Mass Communications, College of


Date of this Version



A paper prepared for presentation at the national convention of the Association for Education in Journalism and Mass Communication, Washington, D.C., Aug. 10, 2013

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Copyright (c) 2013 Sue Burzynski Bullard


As more Americans turn to social media sites for news and information, news organizations respond by using social networks as platforms to deliver content. This study examines how news outlets use social media platforms, the positive impact and concerns raised by social media use, and the best practices editors identify for effective social media use. The study aims to help editors understand which approaches to social media attract audiences and increase reader or audience interaction.