Journalism and Mass Communications, College of


Date of this Version



Published in Journalism & Mass Communication Educator 69:1 (2014), pp. 76– 86; doi: 10.1177/1077695813517889


Copyright © AEJMC 2013; published by Sage Publications. Used by permission. Online at


Unlike law, business, and medical schools, as well as universities in general, journalism schools and journalism programs have rarely been ranked. Publishers such as U.S. News & World Report, Forbes, Bloomberg Businessweek, and Washington Monthly do not pay them much mind. What is the best journalism school in the country? The top ten undergraduate and graduate schools? It is impossible to know. That should change, and the Association for Education in Journalism and Mass Communication (AEJMC) should lead the way. It should develop a ranking system that would be helpful to anyone interested, especially because federal policy makers soon will rate universities overall on affordability and value.