Educational Administration, Department of


Date of this Version


Document Type



Journal o/Women in Educational Leadership, Vol. 2, No.1-January 2004 ISSN: 1541-6224


©2004 Pro>Active Publications


In The Southwest Airlines Way: Using the Power of Relations to Achieve High Performance, Gittell, an assistant professor of management at Brandeis University and a member of Massachusetts Institute of Technology's Global Airline Industry Program, provides a template of female leadership. Gittell described Southwest Airlines as a gemstone in the industry. After the tragedy of September 11, 2001, Southwest did not layoff employees; yet, the airline showed profit each year. Southwest's 2002 $9 billion total market value was greater than all other major airlines combined (Gittell, 2003, p. 3). Fortune magazine called Southwest "the most successful airline in history," praise that coincided with the magazine's affirmation that Southwest is one of"100 best companies to work for in America" (p. 3).