Libraries at University of Nebraska-Lincoln

 

Date of this Version

Fall 10-10-2016

Abstract

This research examines the development of the system brands of three public libraries: Live Oak Public Libraries, Richland Library, and Charlotte Mecklenberg Library. A system brand may be defined as the overall brand of a library system, as opposed to any of its sub-brands, such as those associated with individual library services, branches, departments, and events. Using a descriptive, case study approach, this research characterizes the efforts behind branding in these library systems.

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