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  2. Piotrowski, Chris (2015) Emerging research on social media use in education: a study of Dissertations, Research in Higher Education Journal, 27(January 2015) 1-12
  1. Subramani, R (2015) , The Academic Usage of Social Networking Sites by the University Students of Tamil Nadu, Online Journal of Communication and Media Technologies, 5(3), 162-175
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  4. Jason Tham (2011) The usage and implications of social networking Sites: A survey of college students, Journal of interpersonal, intercultural and mass communication, Volume 2, Issue 1, 2011
  1. Nee, Chee Ken (2014) The Effect Of Educational Networking On Students’ Performance In Biology, International Journal on Integrating Technology in Education (IJITE) 3(1) 21-41
  2. Salvation, Mark (2014) The Influence of Social Network Sites (SNS) upon Academic Performance of
  1. Alhazmi, Abdulsalam K (2013) Facebook in Higher Education: Students’ Use and Perceptions, Advances in information Sciences and Service Sciences(AISS), 5(15) 31-41
  2. Hamat, Afendi (2012) The Use of Social Networking Sites among Malaysian University Students, International Education Studies, 5(3), 56-66
  3. Weber, Alan S (2012), Considerations For Social Network Site (SNS) Use in Education, International Journal of Digital Information and Wireless Communications (IJDIWC) 2(4): 306-321
  4. Leitch, S (2011) The Use of Social Networking Technologies within a tertiary education, Environment, Education in a technological world: communicating current and emerging research and technological efforts, FORMATEX 2011, 556-562
  1. Brady, Kevin P (2010), The Use of Alternative Social Networking Sites in Higher Educational Settings: A Case Study of the E-Learning Benefits of Ning in Education, Journal of Interactive Online Learning, 9(2) 151-170


The Internet has undergone rapid development, with significant impact on social life and on modes of communication. Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. This study aimed to study the faculty perception of SNS on academic performance of students. The study also focuses to assess the positive and negative impacts of SNS on students’ academic performance. A structured questionnaire designed and was randomly distributed to 110 faculty members of Periyar University, Salem. After collecting the data, SPSS 16 Software was use for the analysis. Percentage analsis, Mean, SD, KMO and Bartlett’s Test and MANCOVA test used to show the interrelationship between variable. More number of faculty members felt that the Addiction to SNSs is problematic issue that affects the students’ academic life and More number of faculty members’ mentioned that help of SNS in the students’ studies because the student can discuss their assignments with friends. The test result there is statistically significant interrelationship between faculty members’ perceptions on negative and positive impacts of SNS on students’ academic performance. The study exposed that there is a significant relationship between gender, age and concern department of the faculty members and their opinion on negative perceptions of SNS on student’s academic performance. However there is no association between the designation of faculty members’ and their opinion on negative perceptions of SNS on student’s performance. It is shows that all the negative opinion is same on SNS. The study pointed that there is no significant relationship between the gender and designation of faculty members’ and their on positive perceptions of SNS on student’s performance. Hence there is a significant relationship between the age and department of faculty members’ and their opinion on positive perceptions of SNS on student’s performance.