Libraries at University of Nebraska-Lincoln


Date of this Version

March 2008


Indian universities are facing issues such as budget cuts, increased publication costs, and money devaluation,and coping with ever-increasing information requirements of readers. There is an urgent need for the libraries and information centers to provide better library and information services. Libraries and librarians in Indian universities are forced to adopt marketing tools to become more competent and alert. This paper describes the marketing of library services and products with particular reference to Goa University Library. There is discussion of marketing concepts, on the investigation of potential markets, planning, targeted services to accurate market segments, and identification of competitive advantages.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.