Date of this Version
- Alemna A.A (2001). The need for marketing and total quality management strategies in libraries in Ghana. INSPEL, 35(4): 265- 269.
- Chandra, H. (2011). Capacity buildings in Technical libraries, Retrieved 18th January, 2011 from: http.eprints.iclis.org/bit stream/10760/65021/1.
- Dhiman, A.K. & Sharma, H. (2009) Service marketing mix in library and information
Centers, Retrieved December 4th, 2010, from www.cri.du.ac.in/ic/09/papers/index.
- Edoka, B.E. (2000). Introduction to Library Science. Onitsha: Palma publishers.
- Gupta, D., & Jambhekar, A. (2002) Developing a customer-focus approach to Marketing Library and Information Services. DESIDOC Bulletin of Information Technology, 22 (3), 5-13.
- Gupta, Dinesh K. and Savard Re Jean (2010) Marketing Library and Information Services: In Encyclopedia of Library and Information Science. p. 3553-3560. 3rd ed.
- Honhon, Annmarie (2013) AIDA Model. http://www.smartingsights.com/author.
- Ifijeh, G. I. (2011) Nigerian University libraries: current situation, needed improvement and how marketing might help. Library student journal, pp.20-28.
- Igbeka, J.U. (2008). Entrepreneurship in library and information science, Ibadan: Sterling Holden.
- Jamaludinu, Aqila, Razilan Abdulkadir, Dang Merduwati, Harshim, Marsim, Masitah Ahmed, Ahmad Nazri Mansor (2015) Impact of marketing Mix on the Usage of Library Services towards Library Users’ Satisfaction. Global Journal of Business and Social Science Review. (GJBSSR) vol. 3 (1).
- Jestin, J. K. J. and Parameswari, B. (2002) “Marketing of information products and services for libraries in India”. Library Philosophy and Practice Vol. 5 No. 1. Available at http://www.webpages.uidaho.edu/~mbolin/jestin2.html (Accessed 11 October, 2011)
- Leiser, T. (2004). Should libraries engage in marketing? Retrieved 18th December 2010 from www.ifla.org/n/ifla 61/61/leit.html.
- Martey (2000) Marketing Products and Service of Academic Libraries in Ghana. Libri, 60 (4), 262-268.
- Nwosu, M. (2010) Marketing of information resources and services in Nigeria libraries: The myths and the realities. Journal of library and information science, 12(1).
- Odine, Rita Otibhor (2011) Marketing library and information Services in academic libraries in Niger state. Being a project report submitted to the Department of Library and information science University of Nigeria, Nsukka.
- Pradhan, Pranita and Patil S.K (2014) Library promotion practices and marketing of Library services: A role of Library professionals: In Procedia of Social and Behavioral Sciences 133 (2014) 249 – 254 Central Library, Symbiosis International University (SIU), Lavale, Maharashtra State, India.
- Sass, R.K (2002) Marketing the worth of your library. Library Journal, 127(11), 37-38. Retrieved from http://libraryjournal.reviewnews.com/index.asp?layout=CA220888.
- Pande, Suresh Kumarn (2018) Enhancing Learning opportunities through Development of Open and Distance Education in Africa", IGI Global.
- Patange, Jagadish Tukaram (2013) Marketing of Library and Information Products and Services. National University of Modern Languages, Islamabud, Global Journal of Human Social Science Linguistics & Education, v.13
This paper examined marketing in the 21st century using communication modes in accessing information needs of students in two study centre libraries of National Open University of Nigeria. A descriptive research design was used for this study and the instrument for data collection was a questionnaire, observation and interview. A total of 60 copies of the questionnaire were administered to students, from faculties of Agricultural Sc., Management Sc., Social Sc., Health Sc., Law, Education, Science & Technology, but 56 were retrieved and used for the analysis. Purposeful and stratified random sampling technique was used for this research. Findings from the demographic data show more male than female students between the age brackets of 21-25 years, with higher percentage than other ages. Result from findings shows that faculty of social science has greater percentage of students than other faculties and higher undergraduates than post graduate students. Data analysis show awareness on student use of library resources before and after marketing as medium, while social media , the use of course materials and past question papers were discovered to have greater impact at student in accessing their information needs. Lack of internet connectivity was a major hindrance by students in accessing available electronic resources at both study center libraries. University management must ensure unlimited internet connectivity in all study centers.